Brand & Style Guide · v1.0
The single source of truth for the Pacific All Stars brand — logo, color, type, voice, and components. Human- and agent-readable. HTML + Tailwind only.
Health · Belief · Freedom
Brand Foundation
Who we are
Pacific All Stars is a health-and-freedom movement built for Pacific Island families. We help ordinary people build extraordinary lives through proven products, a real system, and — above all — belief.
Tagline
Build a life of freedom — together.
Supporting line
Health, belief, and a proven path — built for our communities.
The freedom frame
We frame everything around freedom — never income or trips. Trips and money are results; the work is following the plan. When in doubt, ask: “What's the price of freedom?”
What we are
A proven path to freedom. Science you can measure. A community that walks beside you. Belief built in sequence — Product, Company, System, Industry, Yourself.
What we are not
A get-rich-quick scheme. A hype machine led by income claims or trip-chasing. Pressure. We don't lecture — we connect.
The core belief
The barrier to a better life isn't information — it's belief. Everything we build is designed to grow it.
Visual Identity
The mark is three palms, a hammock, an island, and its reflection — a
place of arrival. Text is outlined, so lockups render anywhere with no
font installed. Source files sit in
/logo/svg; web PNGs in
/logo/png. Every logo below has SVG & PNG downloads.
Which variant, when
| Variant | Proportion | Reach for it when… |
|---|---|---|
|
Vertical
225 × 272 · tall
|
~0.8 : 1 | Your default, best-foot-forward lockup. Centered, balanced spaces — covers, hero sections, posters, avatars, app splash, merch. |
|
Horizontal — short
422 × 148 · ~2.8 : 1
|
~2.8 : 1 | Mark beside a stacked two-line wordmark. Compact but still has height — business cards, slide footers, narrow-ish or square-leaning placements. |
|
Horizontal — long
570 × 84 · ~6.8 : 1
|
~6.8 : 1 | Mark beside a single-line wordmark — very wide, very short. Your strip logo: website top nav, email signatures, letterhead headers, video lower-thirds, document footers, wide banners. Use whenever vertical height is tight. |
|
Mark only
icon
|
1 : 1-ish | Favicons, app tiles, watermarks, profile photos — anywhere the brand is already established or space is tiny. |
Quick rule: vertical = centerpiece · short = balanced / compact · long = horizontal strips · mark = tiny or decorative.
Primary — Vertical lockup
Horizontal — Short lockup
Horizontal — Long lockup
Icon — Mark only
On brand backgrounds — Mist & Champagne
Social & profile — avatars
Gold / ink
Anchor / white
Anchor / champ
White / anchor
Home screen — app icon tiles
Gold / ink
Gold / anchor
White / anchor
Anchor / white
Favicon & app-icon files are generated from the mark in
/favicons —
gold mark on anchor, the default tile (preview below).
Clear space & minimum size
Never
Visual Identity
Core palette
Neutrals & surfaces
Marketing
Two colors only: Purple + Gold. No Mulberry. Gold carries contrast and achievement. This is the public face — videos, web, print.
App / product
Purple-led UI, Gold for achievement moments, Mulberry as a minimal interactive accent. Neutrals are the purple-tinted gray ramp — never stone.
Categorical — charts & tags only
Six distinct hues for data series and tags. Anchor is deliberately excluded — it's the brand primary, not a data color, so charts never compete with the brand.
Visual Identity
Display & headings
Classical · aspirational · always ALL CAPS
Headlines, section titles, the wordmark, eyebrows. “Pacific” sets in Cinzel 900; “All Stars” in Cinzel 400 (light). The name is set in full uppercase, every time.
Body & UI
Clean · warm · highly readable
Body copy, labels, captions, navigation, buttons. Weights 300–800. Use 400/500 for body, 600/700 for emphasis and UI.
Type scale
Audience
The Family-First Builder
Doing right by family. Tired of treading water. Ready for a real path.
Who they are
Pacific Island parents and grandparents — in Auckland, Suva, Tarawa, and across the diaspora. Hard-working, community-rooted, faith-and-family centred. They've seen schemes come and go and are rightly skeptical. What moves them is people they trust and proof they can see.
Their core pain — in their words
“I work hard for my family, but I'm not getting ahead — and I want something better for my kids.”
What earns their trust
A mentor who's walked the path. Real stories from people like them. Products they can feel and measure. No pressure, no hype — just an honest look at whether it's for them.
Words that resonate
Words to avoid
Note: This persona is a v1 draft drawn from existing briefs. Confirm or refine before treating as final.
Brand Voice & Messaging
“A mentor who's walked the path — sitting beside you, not lecturing from above.”
We sound like
We never sound like
Messaging pillars — The 5 Beliefs
The barrier to joining isn't information — it's belief. Every message should build one or more of these, in order.
Science you can see and feel — Meta, Prysm IO, LifePak.
A 40-year company with the partnerships to last.
A proven path: mentorship, the app, events, the Daily Dozen.
A real industry for ordinary people to do extraordinary things.
The one belief that changes everything — you can do this.
Voice in practice
| ✓ Say this | ✕ Never say this |
|---|---|
| “What's the price of freedom?” | “Make $10k a month from your phone.” |
| “Building freedom — trips are a result.” | “Earn a free trip to paradise!” |
| “Here's how you compare — and how to get there.” | “Don't miss out — act now.” |
| “You don't do this alone.” | “Anyone can get rich doing this.” |
Signature phrases — use near-verbatim
“What's the price of freedom?”
“Building freedom. Trips are a result.”
“We show you how you compare to the top producers — and teach you how to get there yourself.”
Tone rule
Don't lecture — connect. Every fact (700,000 measurements, 7 years of research, a 15-second scan) must be followed by what it means for the reader's life: number → “so you can…”
Pitches & Bio
30-second version
Pacific All Stars is a health-and-freedom movement built for Pacific Island families. Through products you can measure, a mentor beside you, and a proven path, we help ordinary people build belief — and a real life of freedom. Not income claims, not trips. The work is following the plan; freedom is the result.
One-sentence version
Pacific All Stars helps Pacific Island families build health, belief, and a life of freedom — together, on a proven path.
Social bio
Health · Belief · Freedom — built for Pacific Island families. Start with the Opportunity ↓
Note: Pitch copy is a v1 draft assembled from existing briefs and the homepage. Confirm wording before publishing.
Building Blocks
Buttons
<a class="btn btn-gold">…</a> <!-- primary CTA, gold pill -->
<a class="btn btn-anchor">…</a> <!-- secondary, purple pill -->
<a class="btn btn-out">…</a> <!-- on dark surfaces only -->Eyebrow / kicker
The foundation
Gold, uppercase, weight 700,
tracking 0.2em (locked). Use
.eyebrow on
light,
.eyebrow-on-dark
on anchor/ink.
Belief / feature card
White card, gold top-border, Cinzel number.
Product card
Bordered card, gold hover, icon tile.
Badges & pills
Lower-thirds — video
See all variants & export notes →The on-screen name strip for the series. Gold mark, name above a role line — set directly on footage, no panel. Contrast rule: on dark footage use gold mark + white name + gold role; on light footage (Mist, Champagne, bright B-roll) flip to Anchor mark + name with an Ember role line — gold and white both vanish on light.
Quick Reference
| Name | Pacific All Stars — always ALL CAPS in the wordmark |
| Tagline | Build a life of freedom — together. |
| Logo mark | Three palms, hammock, island & reflection — a place of arrival |
| Primary | Anchor #612A76 |
| Secondary | Bright Gold #E0B53D · reads well as text on white |
| Accent | Mulberry #8C3A90 · app UI only, minimal |
| Neutrals | Ink #211024 · Mist #F4EEF7 · Champagne #EBD9A8 · purple-tinted gray ramp (n-50…n-900) |
| Display font | Cinzel — ALL CAPS, tracking 0.02em ("Pacific" 900 / "All Stars" 400) |
| Body font | Montserrat — weights 300–800 |
| Color rule | Marketing = Purple + Gold only · App = purple-led + gold + minimal mulberry |
| The freedom frame | Frame around freedom — never income or trips. Trips are a result. |
| Voice | A mentor who's walked the path. Warm, honest, plain-spoken. Don't lecture — connect. |
For agents — machine-readable tokens
The complete token set lives in the
@theme
block at the top of this file (copy it into any project). The same
values are mirrored as JSON below for programmatic use.
{
"brand": "Pacific All Stars",
"version": "1.0",
"color": {
"core": { "anchor": "#612A76", "gold": "#E0B53D", "mulberry": "#8C3A90" },
"neutral": { "ink": "#211024", "mist": "#F4EEF7", "champagne": "#EBD9A8", "deep": "#3A1550", "glow": "#7A3A93", "line": "#E7DCEF" },
"anchor": { "50":"#F4EEF7","100":"#E7D9EE","200":"#CDB2DB","300":"#B088C6","400":"#8B5AA6","500":"#612A76","600":"#55256A","700":"#471E5C","800":"#3A1550","900":"#2A0F3C" },
"gold": { "50":"#FBF4DD","100":"#F6E7B5","200":"#EFD27A","300":"#E7C155","400":"#E0B53D","500":"#C99B22","600":"#A57F18","700":"#8A6A12","800":"#6B5210" },
"n": { "50":"#F7F4FA","100":"#EDE7F2","200":"#DDD3E6","300":"#C3B5D0","400":"#A493B4","500":"#8A7A95","600":"#6B5A76","700":"#4E3F58","800":"#342740","900":"#211024" },
"categorical": ["#8C3A90","#E0B53D","#155E85","#2E7D52","#C96A1A","#C2335A"],
"status": { "success": "#2E7D52", "info": "#155E85", "warn": "#C96A1A", "danger": "#B03A4B" }
},
"typography": {
"display": { "family": "Cinzel", "transform": "uppercase", "tracking": "0.02em", "weights": { "pacific": 900, "allStars": 400 } },
"body": { "family": "Montserrat", "weights": [300,400,500,600,700,800] },
"eyebrow": { "size": "0.72rem", "weight": 700, "tracking": "0.2em", "transform": "uppercase", "colorOnLight": "#E0B53D", "colorOnDark": "#E0B53D" }
},
"radius": { "card": "1rem", "pill": "9999px" },
"rules": {
"marketingColors": ["anchor", "gold"],
"appColors": ["anchor", "gold", "mulberry"],
"goldTextOnWhite": "#E0B53D",
"nameCase": "always uppercase",
"framing": "freedom, never income or trips"
}
}