Pacific All Stars · Brand System

Lower-Thirds

The on-screen name strip for the video series — every approved background context and variant. Built from the locked mark and type. The text sits directly on footage (no panel), gold mark at left, name above role line.

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Dark footage · primary

On dark — gold mark, white name, gold role

The treatment you locked. Use on any dark footage. Gold mark, white name in Cinzel, gold role line. This is the default for the series.

Richard Worthington
The Opportunity · Episode 01
Purple gradient · brand hero footage
Tui
Pacific All Stars · Presenter
Ink · near-black backdrop
Light footage · Mist & Champagne

On light — anchor mark, anchor name, ember role

For light surfaces (screen-recordings, bright B-roll, Mist/Champagne backdrops) the white-name/gold-role version disappears — gold goes faint on light. So light lower-thirds flip to Anchor mark + name with an Ember #C96A1A role line, which keeps contrast and stays in the warm family.

Richard Worthington
The Opportunity · Episode 01
Mist #F4EEF7
Tui
Pacific All Stars · Presenter
Champagne #EBD9A8
Variant · corner bug

With corner bug

Optional persistent mark, top-right — a "network bug" that stays on screen the whole episode for brand recall, even when the name strip is hidden. Shown left with the lower-third, right on its own.

Richard Worthington
The Opportunity · Episode 01
Bug + lower-third
Bug only · persists through the episode
Variant · busy footage

With legibility scrim

Real footage is rarely a clean gradient. When the background is busy or mid-tone, drop a subtle bottom scrim behind the text so the name always reads. Two strengths shown: soft full-height fade and a tighter bottom band.

Sione
Pacific All Stars · Member
Soft fade scrim
Sione
Pacific All Stars · Member
Purple bottom band
Variant · minimal

Name only

Drop the role line for B-roll, repeat appearances, or quick cuts where the title is already established. Mark + single name line.

Richard Worthington
On dark · gold mark, white name
Richard Worthington
On light · anchor mark + name
Rules

How to use them

Position & safe area. Name strip sits lower-left, inside the title-safe margin (≈5% from edges). Hold on screen ~4–5 seconds on first appearance.
Contrast first. Dark footage → gold mark, white name, gold role. Light footage → anchor mark + name, ember role. Never white-on-light or gold-on-light.
Type. Name in Cinzel 900 ALL CAPS. Role in Montserrat, .28em tracking, uppercase. Two colors only — Anchor + Gold (Ember is the light-mode role accent).
Busy footage. Add a scrim before shrinking the text. Never add drop shadows, boxes, or recolor the mark to make it read.
Export note: finals cut as transparent 1920×1080 PNG/SVG overlays — one per variant — so an editor drops them straight onto the timeline. Editable-text SVG templates double as the Canva/After Effects master.